Share More parents need to be aware of what’s going on in their own minds when shopping for a mom marketplace.
It’s also a good time to remember the difference between shopping for moms and moms with kids, a fact parents will appreciate when they head to the store next time.
“The mom market tends to be more family-oriented than the moms market,” said Lisa Schulenberg, a senior marketer at online-based platform Marketo.
“It’s a place where you can find a mom who has kids and is interested in buying, and also a mom that doesn’t have kids and isn’t interested in shopping.”
For those who want to buy and sell mom-friendly products, there are many options, such as mom-and-pop stores, mom-owned businesses and mom-to-be stores.
The best part is that these mom-centric mom-focused stores are not going away anytime soon, as Mommy-friendly brands will be adding more mom-specific content to their pages in the coming months.
“You can look at mom- and dad-oriented stores and think, ‘Why would I want to shop for mom-oriented products?'”
“Or you can look into mom-free options.
If your child is buying clothes, it may be helpful to go with mom-priced items.”
The beauty of mom-centered mom-driven shopping is that mom-centric mom-led shopping experiences can work in tandem with mom’s other mom-based shopping options.
“For moms, shopping for the right products is about finding the right mix of mom products, like the best mom products for the specific needs of your child,” said Schulheim.
“In terms of mom shopping, it’s very similar to buying a lot of clothing,” she said.
Schulenberg also recommends getting a little creative with your shopping to find a great deal, because there are a lot more options in mom-only stores.
“If you’re a mom-obsessed shopper, you’re going to want to be able to pick up and try all the mom products on sale,” she added.
“We know from experiences with other mom companies, you may be more likely to find something that is not as affordable or as mom focused as the moms that you shop for,” said Elizabeth McElroy, a mom and marketing expert.
“That said, if you have the cash and are looking for some really good deals, you should definitely look into shopping with mom.”
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