Woodman’s, one of the biggest meat markets in the US, is expanding the size of its outdoor meat market to accommodate the growing demand for the meat.
The New York City-based butcher’s market has been able to do this thanks to a $50,000 grant from the US Department of Agriculture’s National Center for Biotechnology Information (NCBI).
“We have grown up as a butcher and as a family,” Woodman president and CEO Doug Woodman told Business Insider.
“We are trying to get bigger and better at the same time.”
Woodman said that the expanded footprint of the meat market would allow him to offer more fresh meat to the general public and help drive up the prices of meat for consumers.
Woodman, whose company also operates more than a dozen other outdoor markets, is currently the largest outdoor meat buyer in the country, with more than 40,000 meat customers, according to USDA data.
He said that his new indoor location will allow him “to expand our selection and expand our quality.”
Woodmen meat prices are among the highest in the meat industry.
According to the USDA’s website, Woodmans prices for frozen meats range from $3.98 per pound at its current location to $5.89 per pound for fresh meat.
A full-service butcher like Woodman can set their prices to match that of other meat sellers, like a farmer’s market, but he said that he is focusing on his retail clients, rather than the large meat buyers that dominate the market.
He also noted that Woodman was able to sell fresh meat for much less than the average price, which he said was $5 per pound.
“You could do a grocery store and sell it for $3 and have people buying it at $10 a pound,” Woodmen said.
“It was like a savings account.
They were happy.”
Woodmans meat customers are a growing segment of the American meat market, as they become more concerned about the amount of meat they eat.
A 2017 study by the USDA found that meat consumers are now expected to eat about half of their calories from animal products by 2030, according the USDA.
That means that many people are increasingly looking to buy meat from farmers who are not only environmentally sustainable, but also produce the most humane and delicious meats available.
“The demand is out there,” Woodmans CEO said.
Woodmans plans to expand the new outdoor meat shop in the coming months, Woodmans said.
He hopes to eventually open another indoor location in New York state.
Woodmen plans to also sell meat from its other meat suppliers, including Tyson, and plans to start selling some of its products from other suppliers as well, Woodmen told Business Insider.