Europe and America may be the worlds largest markets for digital influencers, but that’s where their biggest appeal lies.
In the latter two regions, they’re increasingly finding a new audience for their products.
“We’ve seen an influx of influencers from the United States and Europe that are using their platforms as an avenue to reach an international audience,” said Andrew O’Malley, co-founder and CEO of TheOasis, a social marketing agency that has helped build relationships with more than 20,000 influencers and has also helped brands with their social media marketing efforts.
“There’s a lot of potential there.”
TheOases new social media outreach strategy includes creating a platform for influencers to share their own content with their followers, using a hashtag to promote the content on the platform, and launching an email newsletter for influencer influencers.
The influencers in question are usually the biggest stars on their respective platforms, with a knack for finding audiences.
TheOakes social media platform has more than 70,000 followers and has amassed more than 15 million followers on Twitter.
That’s more than double the number of followers the platform had in March, when TheOakees first launched.
“Our audience is growing rapidly,” said O’Mara, who also works with TheOases content marketing agency, TheOascam.
“It’s just like a big family.
There’s a big chunk of it that’s a bunch of younger, tech-savvy millennials.”
Influencers in Europe are looking to use their platforms to build brands.
In September, influencer agency, SocialBiz, launched its Influencer Marketing Lab to help companies increase engagement on their sites with influencers who have been influential in their social sphere.
Influencers can also create their own websites, which can be used by marketers to showcase their content, as well as get more exposure for their brands.
Influencer marketing has become increasingly popular across the globe, with more and more companies relying on it to reach their audiences.
Influential brands like Uber, Airbnb, and the BBC are using it to connect with customers and gain brand awareness.
But influencer brands also need to make use of it in their own social spaces to reach a broader audience, and for companies to get more engagement.
O’Oas new approach is to use TheOaks platform to build a platform where influencers can reach an audience in their home countries.
“The influencers on TheOasa are not just influencers that have been around for a while,” said co-creator and CEO O’Brien.
“They’re influencers with a platform.”
Influencer influencer content marketing can be an effective way for influent marketers to reach international audiences.
“This platform allows us to reach these influencers through the same channels that they are doing,” said CEO OBrien.
The platform will also offer influencers a way to reach influencers outside their home country, and can be accessed by anyone, including the likes of Facebook, Twitter, and Instagram.
Influent marketing is also a lucrative business for influents in Europe.
According to O’Brien, a significant amount of money has been spent on influencer advertising in the EU and the United Kingdom in recent years.
“You could see this as a big, fat chunk of money,” said the co-founders.
“In a very short time, the amount of revenue that has been generated in the last two or three years by influencer companies is in the hundreds of millions of euros.”
Influent marketers will also need some help building a brand in their target markets.
“To be able to target the influencers of the same countries and countries that are a target audience for you, it’s important that you have a great product,” said Mark Hahn, CEO of InfluencerMarkets, an agency that helps influencers build their own platforms.
“If you can’t create an audience that you can reach in that particular market, you’re going to fail.”
Theoases approach is unique in Europe, and may prove to be a boon for brands looking to increase their reach.
“At TheOasi, we’ve built relationships with a lot more influencers than we would normally,” said founder O’Sullivan.
“That gives us a great opportunity to get into the market with the influencer community and build relationships.”
O’Sullivan added that his agency has seen a spike in traffic from European brands looking for a way into the influencing space.
“As we look at how to build this, it makes sense to build something with a bit of structure and a lot less risk,” said TheOans co-creative director.